Cameras Rolling, Drinks Pouring: A Behind-the-Scenes Look at Our Latest Production
Cameras Rolling,
Drinks Pouring:
A Behind-the-Scenes Look
at Our Latest Production
04/01/2026
Lights, camera, drink! Our production team recently wrapped up an exciting shoot for the soju brand Jinro, where great conversation flowed just as freely as the drinks. This project blended technical expertise with spontaneity, capturing engaging, unfiltered moments with every round poured.
Working alongside marketing agency BorderX, we focused on crafting a visually engaging and immersive experience. From designing the perfect set to capturing every candid reaction, together, our teams ensured the energy and authenticity of the night translated seamlessly on screen. Every angle, every toast, and every spontaneous exchange was carefully framed to draw viewers into the heart of the action.
“K-pop idols should be banned from lip-syncing.”
Questions such as this one were asked throughout the shoot. And as the drinks flowed, so did the conversation. Guests tackled topics ranging from K-pop's global influence to modern dating's highs and lows, all while sipping on expertly crafted drinks. As the shoot progressed, the discussions became more candid, and the honesty—sometimes hilarious, sometimes unexpectedly deep—poured out just as freely. In post-production we then refined every moment, striking the right balance between raw spontaneity and polished storytelling.
No great production happens without a dedicated crew behind the scenes. From expert camera work capturing every unscripted reaction to seamless editing that maintained the natural rhythm of conversation, our team ensured that every detail reflected the high-running energy of the shoot. The result? A dynamic, visually rich, and truly entertaining piece that embodies the spirit of Jinro—smooth, bold, and undeniably fun.
We can’t wait for you to experience the fun we had while making this video. Now that the first episode of Drink & Link has dropped, get ready to laugh, relate, and maybe even pour yourself a drink while watching. Follow us on Instagram, Facebook, or LinkedIn to hear about the release of the next episode and for exclusive behind-the-scenes content—you won’t want to miss this!
Watch the first episode of Drink & Link below!