Jinro: ‘Drink and Link’ Multiple Film Online Campaign

Moktan was commissioned by Jinro to create a fresh, energetic video series to promote their line of flavoured soju products to a younger audience. The resulting campaign is a multi-episode branded content series that blends bold styling, kinetic performances, and cheeky humour to position Jinro as a vibrant and culturally relevant brand. Each episode centres around a different hot topic or controversial theme, and many of the full episodes and social shorts have received over a million views online.

We handled the entire project from end to end — including scripting, casting, wardrobe styling, art direction, location sourcing, production, editing, and original sound design. The only exception to this were motion graphics, which were supplied by the client’s in-house team, but all other aspects of the creative and technical pipeline were executed by Moktan. The series showcases our ability to deliver high-impact branded content at speed, with full creative control and a deep understanding of culturally resonant youth marketing.

All production by Moktan